We have built leading positions in the most important beer profit pools in the world, through a combination of solid organic growth and selected, value enhancing acquisitions and combinations. We follow a clear Focus Brands strategy in which the majority of our resources are devoted to those brands which we believe have the greatest long-term growth potential. Investment behind our brands is fueled by a disciplined approach to cost management and efficiency and, more specifically, the continuous reduction of non-consumer and non-customer facing expenses. We have a strong track record of industry-leading margins and cash flow generation.
These business strategies are underpinned by our powerful Dream-People-Culture platform, which we believe is our only truly long-term, sustainable, competitive advantage. Our Dream is to bring people together for a better world. This Dream is driven by a passion for attracting, developing and retaining the very best people who have the potential to be better than ourselves, and our powerful culture built on ownership, meritocracy and informality."